Are We Future ready?

Another successful conference has passed with an enthusiastic crowd enjoying a day filled with a complex look at the future of our industry. 

The day was kickstarted by Lachlan Monsborough from Rabobank who gave us some sobering figures on the global agriculture market – including an interesting comparison between the Australian farming conditions and that of Angola in Africa.

A session on digital marketing was next, focusing on effective strategies for dealerships.

And the morning session was rounded out by a fascinating look at cybersecurity and AI by Jem Richards from RedBearIT, and Justin Smirk’s iconic economic update.

Melinda Haley from Kynetec provided a fantastic State of the Industry report once again, followed by Robbie Sefton with a brilliant look at innovation, growth and opportunity in agriculture. 

Gus Hogan rounded out the speakers with some insights from on-farm advisors on machinery and technology, followed by a shortline panel to end the official proceedings for the day.

Thanks to all of our sponsors for this year’s conference, particularly Yokohama who we welcomed as our Platinum sponsor this year.