Tractor sales for February enjoyed a solid rise from the previous month with just over 800 units sold however this figure is around 6% below the same month last year. On a YTD basis the industry is 10% below 2024 in terms of units sold but in retail turnover terms the figure is around 29% down, a reflection on the slow start to the year for larger tractors.
Looking at the state-by-state picture some states have shown improvement with Victoria up 6% for the month but still trailing 2024 by 15%. South Australia recorded a rise of 8% and are now only 4% behind year to date. Queensland sales were 6% behind the same month last year and are now 2% behind YTD. NSW was 14% behind for the month and now 13% down year to date, dry conditions across the state appear to be having an impact on demand at present. Sales in Western Australia were off 10% against the same month last year, now 16% behind year to date, Tasmania remain 5% up and NT are down on last year by 16%.
Signs of life in the small under 40 hp (30kw) category which was up 31% to be 21% ahead on last year. The 40 to 100hp (30-75kw) range was down by 12%, now 7% behind YTD and the 100 to 200hp (75-150 kw) category reported a rise of 7% but is still down on last year by 12% .
Finally, the 200 hp (150kw) PLUS range was 42% down for the 2nd month in succession to be 42% behind YTD.
Combine Harvesters enjoyed a bounce in February as Manufacturers and Dealers seek to stimulate the market after a subdued 2024.
Baler sales were steady for the month but sit 39% behind last year. Finally, sales of Out – Front Mowers sank again to be down 30% compared to last year.
The (TMA) has launched an exciting new Careers Awareness Campaign aimed at showcasing the diverse and dynamic career opportunities within the agricultural machinery industry. The campaign
features a series of 12 compelling video stories from professionals across Australia,
highlighting their unique backgrounds and career journeys.
The campaign aims to attract young people by breaking down industry stereotypes and
demonstrating that careers in agricultural machinery can be technology-driven, creative,
and highly innovative. The featured individuals come from varied backgrounds—some with
no prior connection to agriculture—proving that this is an industry for everyone.
Planning for the 2025 TMA Conference (to be held in Melbourne on Thursday July 24th at the Hyatt Essendon Fields), we are presently putting the finishing touches to the program and will announce our speaker lineup soon. Tickets will likely go on sale in April. Keep an eye out on our website www.tma.asn.au for further details.
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